Cruz Foam

First hire as an early stage startup company. Helped scale the company from 0-35 employees, including 2 funding rounds capping $25M. Web design, product design, and immersive brand marketing

Special Projects
Product development
Brand ID
UI/UX
Visual design
Wix studio
Material design
User research
Marketing
Innovation awards

Awards

Brand development and visual suite, leading to some of the most prestigious industry awards

TIME

Invention of the year - 2023

PENTA

Bronze medal, packaging design- 2023

FAST COMPANY

Most innovative companies - 2024

OTHER WORK

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Cruz Foam

Creative Director

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Tesla

Sr. Designer - Design Studio

Seats

Started as a team of two to build out the entire seat design, release, and manufacturing facility in Fremont, CA. Working out of the Design studio meant high-fidelity prototyping, 5 year future concepts, material development and validation, etc

Seam-line design

Pattern development

Nesting cost optimization

Cut / sew engineering package

Material design and development

Product development

Space

Advanced prototype and design support for the space suit program, including patterning and prototyping a series of custom space suit designs, with integrated LED screens and sandbox UX functionality.

Communications design

UI/UX design

Pattern development

High fidelity prototyping

Material development

Product development

Special Projects

Co-founded a team dedicated to the development of advanced materials, technologies, and moon-shot production concepts, such as 3d knitting, thermo-forming complex curves, enviro-responsive materials, embedded textile sensors, and user-variable design control. Led to implementations in Model S, Model 3, Semi, and to collaborative partnerships with Adidas, Nasa, Serta, etc.

Creative moonshot

Advanced manufacturing

Future of design

3d knitting

Material development

Cross-industry partnerships

Timber

Owner / Founder

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Founded a global sports hardware brand, built on reclaimed wood sourcing